In terms of the work USP is engaged in with Accounting firms outside of it's work in the Education sector, more and more proactively minded firms are choosing USP to support them in achieving their practice growth aspirations. As a consequence, many other accountancy practices are asking what difference USP really makes both in the short and long term for it's clients.

Here is a general example of the impact, value and outcomes that our clients see from our work.

Initial Position

The Managing Partner of a firm typically arrives at the conclusion that whilst their practice has a great local reputation, they fail to leverage that effectively through new business, cross selling and referral initiatives and turn enough opportunities into fee-paying clients.

In addition, fellow partners are often adverse to ‘selling’, senior managers are often wanting more involvement in the new business acquisition process and the platform, skillset and accountability infrastructure required to make any investment of chargeable time worthwhile; is often non-existant. 


USP establishes that infrastructure, educates the individuals tasked with business development delivery, sets up internal cross selling and referral programs, sales manages the partners and so far has never identified less than GBP: 100,000 (USD: 160,000/ EU: 118,000) of new potential fees for a client within the first 12 months.


Within that first 12 months, clients typically close 30-40% of that potential, rising to 55% in the 2nd year and beyond.

Firm Sizes Served

1-55 partners/£350,000 - £60m ($560,000 - $96m) annual practice revenues.

Typical Investment & Return

Generally, USP clients have seen an annualised return ratio of 10:1 on their investment with us to date. Not all have however and so in stating the obvious, the hungrier and more committed the practice is to developing its abilities in these areas, the faster the rate of progress is seen in achieving it's goals.

If you feel that USP could add value to your firm or simply want a sounding board for your current initiatives without obligation, we warmly invite you to get in touch and bring your professional and personal ambitions, one step nearer.