USP for Accountants
USP’s founder, Martin Bissett, spent 14 years at one of the UK’s leading marketing consultancies for the professions. In that time he worked with several hundred accountants from sole practitioners through to some of the UK’s top 30.
When USP was founded, it was aimed solely at the education sector but we were soon contacted by various accounting firms in the UK and US, looking for professional ‘hands on’ assistance from someone they trusted.
By demand therefore, USP has developed a specialism in working within the accountancy profession, delivering a 'quasi' sales director role in a select number of practices in order to transform that firm's business development efforts into delivering tangible and desirable new fees.